STC India Blog

Tips to create engaging video-based learning

As per Cisco Systems, 84% of internet traffic will be video content by 2018. So, what does this mean for the Instructional Designers or training professionals?

We have all heard of the catchphrase more than often that visuals speak 1000 words so videos speak a million or a trillion of words. As learning experts have also rightly pointed out to show than to tell the learners. It has been proven by most of the researchers that visually demonstrating a new skill or behavior can be an important component of multi-modal instruction.

As humans, we all like or even love videos. It is estimated there are over 6 billion hours of video that are viewed on YouTube every month, and that is almost an hour for every person on earth.

Though this type of learning is not new but with the advancement of YouTube, it has become increasingly popular. In addition, video-based learning caters to different learning styles and suits different types of content.

Here are some tips that you can use as an Instructional Designer to create engaging video-based learning:

  1. State clear objectives: First and foremost, you must have a clear goal in your mind in order to produce a video. In order to do this, you need to have clearly defined objectives for the videos. Setting clear goals is helpful to design the videos effectively as you will have clear focus and will be able to meet the learning goals.
  2. Keep them short: The length of a video is the most important aspect to keep the learners engaged via the videos. You must ensure that the videos are not long instead ensure that they are short nuggets. Thus, if you have a lengthy module so you must try to break it up into a bite-sized snippets that may range from 1 – 2 minutes. You need to ensure that the videos that you develop are easily digestible by the learners.
  3. Include more visuals than text: You must also ensure that you include more visuals in a video than just plain text. And, this is from my personal experience where I feel that a video must not look like a replica of a PowerPoint and include more images, and when I say images, they should appear realistic.
  4. Include voice over in the video: This is another important aspect for video-based learning as there is a difference between a video-based learning and a classroom training. In a video-based learning, the learner is left all by themselves so the text or visuals you include in a video needs a supporting text via audio. In addition, it is also helpful to prepare an audio script for the audio that will accompany the video.
  5. Incorporate captions: There are various benefits of adding captions to a video and one of most obvious reason is to allow the learners who have hearing disability to view the video with an ease. Studies show that transcripts increase engagement and that captions increase the completion rate of video from 40% to 80%. There are various video-editing tools that allow you to add captions in your video such as Camtasia Studio. Incorporating captions in a video is also important for the learners who have English as a second language and have some difficulty in understanding in what is being spoken but the learners can get the captions translated.
  6. Record your screen: In case, you are developing a video for an application then it would be good to include a simulation. You can do this by recording the screen to show the things that you may not be able to do it via text or audio only. For example, consider a situation where you want to display a learner on how to save a file in MS Word. So over here, a simulation or recording would prove much helpful as it would make learning much more enjoyable and memorable. There are various tools that allow you to record your screen, such as Camtasia or Screenr.

Thus, these tips can allow you to create enriching and engaging videos as video is the most powerful tool used for learning. So, the next time, you are planning to create a video-based learning, you must ensure to remember these guidelines. Here is an excellent infographic to show the importance of video-based learning: http://kzoinnovations.com/2013/12/04/infographic-victory-through-video/